Services
 

Prism's core services undertaken by our partners are overviewed below. Due to Prism's standing in the industry we are also able to draw upon an impressive roll call  of industry experts who either augment our partners on projects, or provide highly specialized input for our clients.

Needs Analysis

A core offering that starts with a profile of the organization and an in-depth assessment of the technology or marketing area in question. The analytical process typically yields some immediately beneficial steps for management to take today, and delivers the platform for tomorrow's strategic positioning. Clients well-suited to this service include hotel acquirers, renovators or those with simply a sense of concern about some aspect of their operation. 

Strategy Development

Prism takes a holistic approach to strategy development, using the overall needs of the enterprise to set the agenda for marketing, technology and operations, rather than establishing unique plans for each discipline. Clients demanding this service include enterprises changing the way they do business or seeking an external reality check.

Advisory Boards

Prism has a great deal of experience in conducting Customer Advisory Boards for our major clients. Bringing existing customers together on a regular basis is critical to most companies to discuss industry trends, reaffirm partnerships and to help set strategic direction and business priorities for specific market segments.

System Audits

Not getting the most out of your systems and networks? Prism conducts audits of all aspects of hotel technology…and that is just the beginning! We start with the technology, but closely examine the operational, revenue and cost implications of the technology and how it is being used in your organization. Any hotel or hotel company is a candidate for this baseline service.

System Selection

Knowing that you need a new system is one thing. Getting the right system at the right price with the right services is another. Prism's structured system selection processes ensure that you get what you need and what you pay for. If you are in the market for hospitality technology products or services, you are looking for this service from Prism.

Custom Research

Unique in the industry, Prism core capabilities included customized research programs tailored to your requirements. Whether your target audience is consumer, buy-side or sell-side, Prism can develop a research plan addressing your specific requirements. If you need to know, you need Prism.

Practices
 

Prism’s partners offer depth and expertise in numerous areas relative to hospitality, travel, business, technology and marketing, typically blending the disciplines to ensure the best possible outcome for the client. In most practice areas, we provided services to not just hotel companies and suppliers to the hotel industry, but also other businesses that are considering entering the travel and hospitality space.

Management Practice Areas

- Organizational assessment

- Business strategy assessment

- Independent  advice to Board

Technology Practice Areas

- Customer Relationship Mgmt.

- Application development

- Property Management  Systems

- Central Reservation Systems

- Global Distribution Systems

- Sales & Catering Systems

- In-Room Entertainment Systems

- Interfacing and data extracts

- Networks and Hardware

- System Management Processes

- Web Strategies, Design & Hosting

Marketing Practice Areas

- Marketing Planning

- Advertising

- Sales Effectiveness

- Pricing Strategies

- CRM/Loyalty Programs

- Promotional Programs

- Distribution Channel Strategies

- Demand Management Strategies

- Internet Distribution

- Communications Strategy

- Partnership Marketing

- Affluent Traveler Lifestyles

Market Research Practice Areas

- Consumer Market Research

- Trade Trade Research

- Hotel Executive Research

- Quantitative Methods

- Focus Groups

- Analysis & Interpretation

- Addressable Market Research

Assignments
 

We present below summary descriptions of a representative sampling of the projects that Prism's partners have executed for clients large and small the world over.

Business Planning

- Led the development of a new travel company for Harley-Davidson

- Developed the hotel merchant model strategy for Sabre

- Developed the business plan to launch a chain of medical clinics in Mexican tourist destinations

- Key advisor to a major on-line travel company during 3 acquisitions

Research

- Led a detailed study of the hotel industry landscape to determine strategic opportunities for Sabre

- Collaborated in the assessment of the online travel distribution space for a global financial company with large travel interests

- Led an in depth study into the requirement and feasibility for a Unique Global Identifier solution for the hotel and travel industries

- Executed a detailed study for a global hotel company into the competitiveness and market relevance of their rates and selling strategies

Technology

- Evaluation of the overall central reservations function for a hotel company with widely varying luxury properties

- Led development of two major hotel chain CRS applications, each pushing to new levels of state-of-the-art

- Lead the CRM & Loyalty replacement  RFI/RFP process for one of the worlds largest hotel companies

Marketing

- Complete development of guest loyalty and guest history programs from the fundamental research stage through to operational and marketing implementation

- Designed, built and executed search engine optimization for hotel management company resulting in 81% increase in room nights and 104% increase in room revenue over the prior year