Articles
 

Prism's partners are well published across a broad array of industry journals and news channels. Below you will find a representative collection of our insight into key challenges and opportunities facing the hospitality and travel industries.

PCI Compliant...?

Hotels must join the battle against identity thieves and hackers, or pay the price. So says: Visa, American Express, MasterCard.

Right-Pricing

Do you really know who's booking via your branded website, and what's motivating them to purchase?

Business Changing Trends in Travel Distribution 1/2

What are some of the major trends affecting travel distribution over the last several years of increasing rates, occupancy, RevPAR and profits?

Business Changing Trends in Travel Distribution 2/2

In part two the trends are discussed in more detail with acknowledged industry though and practice leaders.

What Makes a Good Hotel Website Good?

At first blush, answering the question what makes a good hotels website good seems a lot like attempts to define "...what is beauty"?

Hospitality Loyalty Programs

Strategies for Points-based, Recognition-based programs. Are these programs now a price of entry?

Hospitality Loyalty Programs 2

Loyalty for Sale?  Loyalty programs are not ‘one size fits all’.

New Cards in the PCI Wallet

Hoteliers have - or have not - been listening to the imperatives delivered by all of the major credit card issuers known as “PCI Compliance” since 2005.

Property Management Systems for the Entire Hotel Company

The two most interesting and challenging issues in hotel Property Management Systems (PMS) today are the ASP (Application Service Provider) model and enterprise systems that treat each property as an extension of the headquarters.

Revenue Management

It should really be called 'Profit Management'.

The ABCs of CRM - Part 1

The ABCs of CRM defines Customer Relationship Management for the hotel enterprise and identifies the key strategic elements for any CRM initiative.

The ABCs of CRM - Part 2

We discuss the various tactical issues in implementing and using a CRM platform in your hotel company.

The ABCs of CRM - Part 3

Why do some CRM initiatives fail and others succeed? Hint: When a CRM project fails, it isn’t because the technology did not work.

The Evolution of Revenue Management: Demand Management

Executives at every hotel chain, management company, and individual property agree that Revenue Management (RM) plays a crucial role in the hotel business to create and optimize revenue.

The Hotel Distribution Workhorse

A second generation hotel distribution technology still working hard in a fifth generation world.

The Physics of Sales & Catering

The sales & catering space looks like a theoretical physics model of a universe simultaneously expanding and contracting.

The Privacy Dilemma

Hotel guests explicitly expect that innkeepers will respect and protect their privacy as part of the guest-innkeeper relationship.