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William S. Watson
Co-Founder & Senior Partner
In addition to strategic consulting in travel marketing, distribution and business development Bill offers corporate and board level advisory services to identify new business opportunities, solve issues and improve performance. He has been a leader and innovator in the travel industry for over 25 years.
Bill also serves as the Chairman and EVP of TLX Inc a company that he co-founded offering an automated solution for airlines to manage their crew hotel layover process. He was formerly COO and EVP of Best Western International, the world’s largest hotel chain and served as Senior Vice President of Strategic Marketing at ITT Sheraton Corporation where he had responsibilities for travel industry marketing, worldwide strategic planning and the ITT Sheraton Reservations Corporation. He has been on the boards of public companies including Micros Systems Inc and Signature Inns and private companies such as Passkey Inc., which experience enables him to bring a unique focus to consulting clients.
Bill also served as the Chairman and Vice Chairman of Pegasus Systems, Inc., and the holding company for The Hotel Industry Switch Company (THISCO) and the Hotel Clearing Corporation (HCC). His work in developing THISCO was cited by Dan Tapscott in his book, The Paradigm Shift, as one of the top ten examples of “having the visionary thinking required for success in today’s world of electronic marketing.”
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Mark G. Haley
Managing Partner
Mark Haley
is Prism's Managing Partner and also manages the firm's Technology practice. Services include strategy development, needs analysis, system selection, specification development and more. Relevant technologies include Customer Relationship Management, Internet applications, property management, central reservations and global distribution systems and all aspects of hotel voice and data communications.
Mark has been consulting since 1997, having founded High Touch Technologies after 15 years with ITT Sheraton. Mark started at Sheraton on the Front Desk, leaving as Director of Property Technology after a number of positions of increasing responsibility at every level of the corporation.
He currently serves the industry as Past Chair of the AH&LA Technology & E-Business Committee, Past President of the New England Hospitality Finance & Technology Professionals
and currently serves on the HITEC Advisory Council. |
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Mark B. Hoare
Partner
Mark has over 29 years in the hospitality and hospitality technology sectors of the travel industry. His career spans all areas of hotel operations, and general management in both Europe and the Americas for: The Savoy Group London, ITT Sheraton, Le Richemond Geneva, and Royal Classic Hotels Scandinavia.
As a Prism Partner, Mark leverages his last 18 years of specialist expertise in the design, development and deployment
of hospitality technology solutions including; property management, central reservation, loyalty, revenue management and electronic distribution systems.
Throughout his career he has excelled at bridging the gap between business needs and technology solutions, at the same time furthering the industry’s adoption of new technologies and standards.
Over the last 14 years Mark has held senior Product Management positions for companies that include; Hotel Information Systems,
Disneyland Paris, Hilton International, Anasazi, Pegasus Solutions, Hotel Booking Solutions, and IBS. |
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